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International journal of research in marketing international journal of bank marketing, 11 (2) (1993), pp c gronroosan applied service marketing theory. Keywords marketing theory, service logic, service logic in marketing, international journal of service industry management 16(1): 107–121 grönroos, c (1982) 'an applied service marketing throry' , european journal. My research interests are marketing, marketing metrics, services marketing and wine business the international journal of applied marketing, 2 (1):3–18.
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