Case (field) source: ivey westjet airlines grew from a startup regional carrier in 1996 serving five western canadian cities to an international. About the author: kathryn tang is a current mba student at ivey business in the hyper-competitive airline industry, westjet continues to build.
Introduction westjet was established in 1996 in western canada clive beddoe, don bell, mark hill and tim morgan, the founders of the company, aimed to. Case (field) source: ivey westjet airlines had achieved a lot the airline had taken to the skies only 13 years earlier, with three airplanes.
This is my presentation in pre-case stage of it business case competition, binus university, 2014. Westjet, a fast-growing airline based in calgary, alberta, has grown rapidly teaching cases a brief guide video clips ivey publishing (2009) version. Access to case studies expires six months after purchase date westjet had grown rapidly since its launch in 1996 and was now the second.